JMCL MEDIA & MARKETINGMRT vs LRT advertising: which one fits your brand?
Updated 2026-10-29 · JMCL Media & Marketing — 13 years in out-of-home advertising
Metro Manila’s rail lines carry hundreds of thousands of riders every day, and station and train ads put your brand in front of them at eye level — plus drivers on the roads beside the tracks. Here is how the lines compare.
The lines at a glance
| MRT-3 | LRT-1 | LRT-2 | |
|---|---|---|---|
| Route | Along EDSA: North Avenue (QC) to Taft Avenue (Pasay) | Fernando Poe Jr. (QC/Caloocan) through Manila and Pasay to Cavite | Recto (Manila) east to Antipolo, via Cubao and Marikina |
| Audience | Office workers commuting along EDSA (Makati, Ortigas, Cubao) | Manila, Pasay and Cavite commuters, students along Taft | Students (U-Belt, Katipunan) and eastern-suburb commuters |
| Main formats on our list | Station roof decks, concourse and walkway panels | Train wraps (external and internal), in-train panels, station promos | Train wraps, station ads |
| Sites listed | 95 options | 33 options across LRT-1 and LRT-2 | |
Rates
MRT-3 station placements on our list typically run ₱1,064,000 – ₱2,173,000 a month — big roof-deck frames double as EDSA billboards, which is why they cost more. LRT options typically run ₱72,000 – ₱380,000 a month, and full train-wrap packages are quoted per campaign. Most rail ads are booked for at least 3 months.
How to choose
- Targeting office workers and EDSA traffic? Choose MRT-3. Roof-deck ads are seen by both riders and the cars on EDSA below.
- Targeting students or Manila/Cavite commuters? LRT-1 (Taft, Cavite) or LRT-2 (U-Belt, Katipunan, Marikina, Antipolo).
- Want to dominate a line? A full train wrap moves through every station all day — a rolling billboard across the city.
- Want maximum EDSA impact? Combine an MRT-3 station with an EDSA billboard nearby.
Shortlist sites on the interactive map or send us your brief — we reply with a proposal, photos and a site map, usually within the day.
Frequently asked questions
Is MRT or LRT advertising cheaper?
On our current list, LRT options typically cost ₱72,000–₱380,000 a month and MRT-3 station placements ₱1,064,000–₱2,173,000, because MRT roof decks double as EDSA billboards.
What ad formats are available on the MRT?
Station roof decks facing EDSA, concourse panels and walkway panels at stations from North Avenue to Taft Avenue.
Can I wrap an LRT train?
Yes — external and internal train wraps on LRT-1 and LRT-2 are available, usually for a minimum of 3 months.
How long is a train ad booking?
Usually at least 3 months.