JMCL MEDIA & MARKETINGHow much does a billboard cost in the Philippines? (2026 guide)
Updated 2026-10-29 · JMCL Media & Marketing — 13 years in out-of-home advertising
Short answer: most static billboards in the Philippines rent for ₱240,000 to ₱450,000 a month (plus 12% VAT), with a median of about ₱320,000. Prime EDSA landmarks go well above ₱1 million a month, while provincial highway billboards can start below ₱150,000.
The ranges below come from the 1,350 static billboards currently listed on jmclooh.com — real sites with photos, sizes and monthly rates, updated as availability changes.
Billboard rates by area
| Area | Sites | Typical range / month | Median |
|---|---|---|---|
| EDSA | 188 | ₱400,000 – ₱800,000 | ₱550,000 |
| C5 | 61 | ₱400,000 – ₱720,000 | ₱512,000 |
| Other Metro Manila roads | 95 | ₱280,000 – ₱560,000 | ₱350,000 |
| SLEX | 169 | ₱328,000 – ₱500,000 | ₱400,000 |
| NLEX | 192 | ₱280,000 – ₱528,000 | ₱380,000 |
| North Luzon (provincial) | 104 | ₱180,000 – ₱288,000 | ₱240,000 |
| South Luzon (provincial) | 87 | ₱176,000 – ₱260,000 | ₱208,000 |
| Visayas | 241 | ₱240,000 – ₱368,000 | ₱296,000 |
| Mindanao | 193 | ₱208,000 – ₱300,000 | ₱264,000 |
“Typical range” is the middle half of sites in each area (25th to 75th percentile), so it ignores the very cheapest and the giant landmark structures.
Billboard rates by size
| Billboard face size | Typical range / month | Median |
|---|---|---|
| Up to 600 sq ft (e.g. 20 × 30 ft) | ₱120,000 – ₱280,000 | ₱192,000 |
| 600 – 1,500 sq ft (e.g. 30 × 40 ft) | ₱192,000 – ₱330,000 | ₱250,000 |
| 1,500 – 3,000 sq ft (e.g. 40 × 60 ft) | ₱280,000 – ₱450,000 | ₱350,000 |
| Over 3,000 sq ft (landmark / giant) | ₱380,000 – ₱720,000 | ₱500,000 |
What affects the price
- Location and traffic. EDSA and C5 command the highest rates because of daily vehicle volume and gridlock dwell time. Expressway sites (SLEX, NLEX, Skyway) are priced for long, clear sightlines at speed.
- Size and visibility. Bigger faces cost more, but angle matters just as much — a smaller billboard facing oncoming traffic often beats a larger one seen side-on.
- Facing and direction. Northbound vs southbound can differ by a lot depending on which direction is congested at peak hours.
- Contract length. Most billboards are booked for a minimum of 3 months. Longer commitments (6–12 months) usually unlock better monthly rates.
- Season. The Christmas season (October to December) and election periods fill up first — book early.
Costs on top of the rental
- Production (printing + installation). Tarpaulin printing and installation are usually billed per square foot — from about ₱35/sq ft at JMCL. A 30 × 40 ft billboard (1,200 sq ft) is roughly ₱42,000 to print and install. Some promos include the first production.
- Ad material approval. Most ads in the Philippines need clearance from the Ad Standards Council (ASC) before they go up. We help prepare and file this.
- VAT. Rates are usually quoted exclusive of 12% VAT.
Static billboard vs LED billboard
A static billboard gives you the whole face 24/7 for the month. An LED billboard shares the screen with other advertisers in a loop, but lets you change creative instantly and run video. Metro Manila LED screens typically cost ₱240,000 – ₱612,000 a month.
Shortlist sites on the interactive map or send us your brief — we reply with a proposal, photos and a site map, usually within the day.
Frequently asked questions
How much is a billboard on EDSA?
Most EDSA billboards listed on jmclooh.com rent for ₱400,000 to ₱800,000 a month plus VAT, with landmark structures going above ₱1 million a month.
What is the cheapest billboard in the Philippines?
Provincial and expressway billboards start at around ₱80,000 a month on our current list. Smaller faces outside Metro Manila are usually the most affordable.
What is the minimum contract for a billboard?
Most billboards are rented for a minimum of 3 months. Some sites require 6 months.
Is printing included in the billboard rate?
Usually not. Tarpaulin printing and installation are billed separately, from about ₱35 per sq ft at JMCL, unless the promo says production is included.
How fast can my billboard go up?
Once the site is reserved with a downpayment and the artwork is approved, printing and installation typically take about a week.