JMCL MEDIA & MARKETINGEDSA billboard advertising: the complete guide
Updated 2026-10-29 · JMCL Media & Marketing — 13 years in out-of-home advertising
EDSA is the most valuable billboard corridor in the Philippines — roughly 24 km from Caloocan (Monumento) to Pasay (Taft and the Mall of Asia), passing Quezon City, Mandaluyong, San Juan and Makati. We currently list 189 EDSA billboards, typically renting for ₱400,000 – ₱800,000 a month.
Why advertisers choose EDSA
- Captive audience. Heavy traffic means drivers and bus, MRT-3 and car passengers look at the same billboard for minutes, not seconds.
- Prestige. An EDSA billboard signals a serious brand — it is where launches and big campaigns go.
- Reach across classes. Private car owners, commuters on the EDSA Carousel and MRT-3 riders all pass the same frames.
The main EDSA stretches
- Monumento – Balintawak (Caloocan/QC): entry point from NLEX and the north.
- North Avenue – Cubao (QC): SM North, Trinoma, Araneta City — very high footfall.
- Ortigas – Shaw – Boni (Mandaluyong/Pasig): the business-district bottleneck, among the most congested parts of EDSA.
- Guadalupe – Ayala – Magallanes (Makati): premium audience, view of the Makati CBD.
- Taft – Rotonda – MOA (Pasay): airport, Mall of Asia and the southern exit.
Browse them on our EDSA route map, which lists every billboard stop by stop.
Northbound or southbound?
Pick the direction that is congested when your audience is on the road. Southbound is typically slow in the morning (going to Makati and Ortigas offices), northbound in the evening (going home to QC and the north). For year-round visibility, booking both faces at the same location gives you both peaks.
EDSA rates
Half of EDSA billboards rent for ₱400,000 – ₱800,000 a month (median ₱550,000), plus VAT and production. Landmark giant structures can exceed ₱1 million a month. Rates and availability change often — every site on our EDSA billboards page shows its current rate and when it is free.
How to book
- Shortlist sites on the map (check photos, facing and availability).
- Request a proposal — we confirm availability for your dates and send the quotation.
- Reserve with a downpayment (sites are first come, first served).
- Send artwork; we handle Ad Standards Council clearance, printing and installation.
- Receive installation photos and a monitoring report.
Shortlist sites on the interactive map or send us your brief — we reply with a proposal, photos and a site map, usually within the day.
Frequently asked questions
How much does an EDSA billboard cost per month?
Most EDSA billboards rent for ₱400,000 to ₱800,000 a month plus VAT; giant landmark structures cost more.
Which part of EDSA is best for billboards?
It depends on your audience: Ortigas–Shaw and Guadalupe–Ayala have the heaviest office traffic, Cubao and North Avenue the most mall footfall, and Monumento and Taft–MOA catch traffic entering and leaving the metro.
Is northbound or southbound better on EDSA?
Southbound is usually busiest in the morning and northbound in the evening. Booking both faces covers both peaks.
How long is the minimum booking on EDSA?
Usually 3 months.