JMCL MEDIA & MARKETINGMoto ads: how motorcycle rolling billboards work
Updated 2026-10-29 · JMCL Media & Marketing — 13 years in out-of-home advertising
Moto ads put your brand on the lit-up top boxes of delivery and moto-taxi riders who are on the road all day — a billboard that goes wherever your customers are, including streets where you can’t put a billboard.
How it works
- Each rider carries a 16 × 20.5 in edge-lit box ad that stays visible day and night.
- Riders follow their normal daily routes in your target cities, so your ad reaches neighbourhoods, school zones, malls and business districts.
- Production and rider management are included; you get photo reports during the campaign.
Rates and packages
A single rider costs ₱14,400 a month (minimum 3 months). Ready-made packages:
| Package | Price + VAT |
|---|---|
| Moto Ads – City Presence Package (50 riders, 3 months) | ₱2,160,000 |
| Moto Ads – City Prominence Package (100 riders, 3 months) | ₱4,320,000 |
| Moto Ads – City Dominance Package (300 riders, 3 months) | ₱12,960,000 |
| Motorcade – Starter (20 riders, 5 hours) | ₱144,000 |
| Motorcade – Super (40 riders, 5 hours) | ₱272,000 |
| Motorcade – Ultimate (80 riders, 5 hours) | ₱512,000 |
Motorcades for launches and events
For a one-day burst, a branded motorcade sends 20 to 80 riders on a coordinated 5-hour route with flags, sound systems and flyers — ideal for store openings, product launches and promos.
When to use moto ads
- You need hyper-local reach around specific stores or branches.
- You want city-wide frequency without paying EDSA billboard rates.
- You’re launching something and want buzz on the streets (motorcade).
- Combine with a billboard for a big anchor plus everyday reminders.
Shortlist sites on the interactive map or send us your brief — we reply with a proposal, photos and a site map, usually within the day.
Frequently asked questions
How much do moto ads cost?
One rider is ₱14,400 a month with a 3-month minimum; packages start at 50 riders for 3 months.
What is a motorcade ad?
A one-day coordinated convoy of branded riders (20 to 80) following a planned route for about 5 hours, with flags, sound and flyers.
Where do moto ads run?
Metro Manila by default; other cities are available on request.